Postmodernism: An Introduction


 

 

💬 Imagine a puzzle, a puzzle with no edges, no fixed picture, and no clear solution. That’s “postmodernism’’! It might sound like a complex term, but don’t worry, we’ll break it down for you.

 

Things fall apart; the centre can’t hold.’’

 

The above quote comes from the poem The Second Coming by W.B. Yeats which aptly captures the essence of postmodern thought. It suggests that the foundational principles and grand narratives that once held societies together have eroded, leading to a sense of disintegration and fragmentation. And this disintegration and fragmentation of traditional structure lead to a decentralized, diverse and ever-changing reality in postmodern world.

Untitled (I shop therefore I am)Artist: Barbara Kruger This image is characteristic of Barbara Kruger's style - the juxtaposition of found photographs with aggressive or provocative slogans in a photolithograph that appropriates the direct style and visual form of mass media communication and thus undermines strict distinctions between the imagery, aesthetic and audience for high art and that of advertising. This is evident in the work's stark red, black, and white color scheme and block text that betrays Kruger's graphic design and commercial background. The statement, I shop therefore I am, subverts René Descartes' philosophical claim I think therefore I am, critically referring to the notion that consumerism rather than human agency is now the force that shapes identity - what you buy not your inner life makes you who you are. The work thus underscores in a stark manner the new focus on image and spectacle - a person's value and identity runs no deeper than the surface, encompassing their purchases and the labels they wear.

Untitled (I shop therefore I am)
Artist: Barbara Kruger
This image is characteristic of Barbara Kruger’s style – the juxtaposition of found photographs with aggressive or provocative slogans in a photolithograph that appropriates the direct style and visual form of mass media communication and thus undermines strict distinctions between the imagery, aesthetic and audience for high art and that of advertising. This is evident in the work’s stark red, black, and white color scheme and block text that betrays Kruger’s graphic design and commercial background. The statement, I shop therefore I am, subverts René Descartes’ philosophical claim I think therefore I am, critically referring to the notion that consumerism rather than human agency is now the force that shapes identity – what you buy not your inner life makes you who you are. The work thus underscores in a stark manner the new focus on image and spectacle – a person’s value and identity runs no deeper than the surface, encompassing their purchases and the labels they wear.

 

 

Postmodernism is a philosophical, cultural and artistic movement that emerged in the late 20th century. It is a continuation as well as a break away from modernism. The movement is characterized by its scepticism towards traditional beliefs, grand narratives and the concept of absolute truth. It questions the stability of knowledge, language and reality and embraces ambiguity, fragmentation and diversity.

Postmodernism suggests that there are many different ways to look at and perceive an object, and no single way is completely right or completely wrong. It is like looking at a picture from different angles and realizing that each angle gives you a different perspective. Postmodern philosophy, influenced by thinkers, like Michel Foucault, Jacques Derrida and Jean-Francois Lyotard, has critiqued the Enlightenment’s belief in universal reason and questioned the nature of knowledge and power. It helps us to recognize the power dynamics that play in society and encourages us to explore multiple perspectives and examine the influences of power and language on our beliefs. Postmodernism, however, faced criticism for its chaotic nature and perceived relativism as some argue that it leads to nihilistic worldview.

 

Key Features of Postmodernism:

1. Rejection of Grand Narratives

Lyotard famously defines postmodern as “incredulity towards metanarratives”. Postmodern rejects the idea of overarching and universal grand narratives that claim to explain the entirety of human history, society or culture. Instead, it celebrates the diversity of multiple, smaller narratives, recognizing that different people and cultures construct their own interpretations of reality.
Postmodern authors, in literature, challenge dominant narratives by breaking away from linear storytelling and present the fragmented narratives from different point of view. They also blend different cultural or historical perspectives, reflecting the diversity of human experiences and highlighting the limitations of a single narrative. For instance, Salman Rushdie in his Midnight’s Children, combines magical realism with historical fiction to explore the complex history of India. Another example is William Faulkner’s novel The Sound and the Fury, which offers multiple perspectives to depict the decline of a Southern aristocratic family.

2. Deconstruction

Postmodernism employs the technique of deconstruction to analyse texts, institutions and cultural norms, revealing the hidden assumptions and contradictions within them. The term ‘Deconstruction’ was developed by the French philosopher Jacques Derrida. Deconstruction challenges traditional hierarchies and power structures embedded within language, society and culture and reveals how words can be manipulated to serve the interests of those in power. Thus, deconstruction asserts that language is not a transparent or neutral medium for conveying meaning. Instead, it is inherently unstable and open to multiple interpretations. For example in George Orwell’s 1984, the slogan “War is Peace, Freedom is Slavery, Ignorance is Strength” demonstrates deconstruction as it challenges conventional notions of meaning by juxtaposing contradictory terms and exposes the power dynamics and distortion of language and meaning for manipulative purposes.

3. Hyperreality and Blurring of Boundaries

The concept of Hyperreality is introduced by Jean Baudrillard that refers to a condition in which the boundaries between reality and simulation (representation) become blurred, making it difficult to distinguish between what is real and what is artificially constructed. This concept is central to postmodern thought and has been used by authors to reflect the increasingly mediated and simulated nature of modern life. For example, The Yellow Wallpaper by Charlotte Perkins Gilman brilliantly showcases this concept. In this story, the female protagonist begins to see a woman trapped behind the wallpaper’s pattern, struggling to escape. As she becomes more obsessed, she starts to perceive herself as the trapped woman, further blurring the distinction between her own identity and the woman she imagines within the wallpaper. Another example is Don Delilo’s White Noise that highlights the hyperreality aspect through its portrayal of a world where images, media, and consumer products dominate daily life. Characters frequently engage with simulations of reality, such as supermarket displays, television broadcasts, and consumer advertisements. These simulations create an environment where the distinction between real experiences and the constructed world of media becomes increasingly blurred.

4. Intertextuality

Intertextuality, in the context of postmodernism, refers to the idea that texts (such as literature, movies, art, etc.) are interconnected and influenced by other texts. It’s the practice of referencing, quoting, or alluding to other works within a new work. creating layers of meaning and connections between different pieces of media. Intertextuality can be found in Wide Sargasso Sea by Jean Rhys that is a prequel to Charlotte Brontë’s Jane Eyre. It explores the backstory of the character Bertha Mason, the “madwoman in the attic” in “Jane Eyre.” By revisiting this character and providing her with a voice, Rhys engages in intertextual dialogue with Brontë’s work. Margaret Atwood, in her novel The Penelopiad, retells the story of The Odyssey from the perspective of Penelope, Odysseus’ wife. This intertextual approach provides a fresh angle on the ancient tale and reinterprets the events from a previously unheard voice.

 

 

 


© 2023 Md. Rustam Ansari [profrustamansari@gmail.com]

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